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Positivist approaches to marketing are essentially based on which of the following approaches?

a) In-depth case studies of consumers.

b) Uncovering the real underlying truth about consumer emotions. c) Methodologies which are robust and repeatable. d) Methodologies which seek to uncover positivist and negative attitudes about a product.

Business Development Management
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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/26
Upvote (2) Views (8) Followers (7) Answers (6) Report Question
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Wasi Rahman Sheikh
by Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG

Answer option b) is correct <<<<<<<<<<<<<<<<<

Walid Ismail Elrahel Meiri
by Walid Ismail Elrahel Meiri , Administrative Accountant and Public Relations , Musa Ali Altayeb for Import and Export

Deals with logical and mathematical treatments. Beside reports of sensory experience then its b

Shubham Angra

C is the correct one definitely I know

Deleted user

I will go with the b) - Uncovering the real underlying truth about consumer emotions.

Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

My answer will be ============= c)

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

c) Methodologies which are robust and repeatable.

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