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A value proposition should define the unique features that your product or service has compared to competitors. The value proposition can be gauged by assessing whether it is achievable or not given the internal and external environment of the organisation. A value proposition should be achievable within the constrains of the internal and external environment. The internal environment could include the availability of skills capacity, the requisite technology, financial resources, etc while the external environment includes the level of competition, economic environment the company is operating in e.g. buying power of the customers.
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