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What is the importance of customer satisfaction surveys in companies?

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Question added by rania suliman mustafa mohamd , مدير إداري ومالي لمراكز التجميل , مجموعة محلات سوا سوا للمره العصريه
Date Posted: 2013/04/20
Hany Hassan
by Hany Hassan , General Manager , Human Hub Middle East & Africa www.humanhubmea.com

Dear Ms.
Rania Companies pay a lot for consultants to fine tune the process or the service level so surveys give you a great opportunity to know what are the mistakes your organization do and only successful organizations those which consider this surveys as a guide to improvement

Extremely important.
Customer satisfaction surveys measure the attitudes, opinions and satisfaction levels of your customers, and help you identify areas of your business that do not meet customer expectations.

Abhay Yadav
by Abhay Yadav , Asst. Manager - Projects & Coordination , Vibes Communications Pvt. Ltd.

Customer Satisfaction Survey is very important for every company.
this help companies to identify the area for improvement.
on the basis of the survey report companies do the changes in their product and service strategy.
this also helps them to define the strategy for coming products.

Khalid Mulla
by Khalid Mulla , Senior Programmer Analyst , Ports,Customs & Freezone Corporation

Yes indeed they are important and vital for the company's growth.The customers are the contributing factor for company's success or failure and it is essential the customers are satisfied at the end of the day.Surveys are good medium for letting know the pain areas and where there is room for improvement.The input received can be utilised to provide quality service to customers.

Adnan Zafar
by Adnan Zafar , OPERATIONS PROCESS & PERFORMANCE MANAGER , DHL Supply Chain

customer satisfaction survey: maximize the retention of current customers, which help to better position among prospective clients.help to understand needs, improve customer loyalty, and to expand in market, However What,how and when you ask,and How often you ask is too important.

Ashish Mishra
by Ashish Mishra , Senior Product Manager , Bovian Healthcare

Would be the same thing when a very caring and concerned wife asks her husband about the food she cooked for him so that she can make amends.
After all if her husband doesn't like her cooking she will hire a maid ( outsource), learn ( R&D for product modification) or try some other way to make her husband happy ( divesting)

MUHAMMAD BILAL
by MUHAMMAD BILAL , Regional Sales Manager , Petromin Corp, Primo

customers satisfaction is like a back bone in a success of any business or organization.it helps us to improve and to serve in a better way.such surveys plays most important role in growth of every business or organization.

It's Important to keep current customers as a part of the whole company plan to increase customers no.
so if u can satisfy current clients you are able to get more & more

i am impressed with the level of awareness on the importance of surveys and its all correct.
the only point i would here indicate is that the surveys importance from the customer satisfaction form only 50%.
the other 50% of surveys importance goes to Employee Satisfaction.
"Happy Employee lead to Happy Customer".
Over the past 10 years, lots of large organization started to think out of the box and look over the satisfaction of customers but never managed to improve on the scores by much.
And in the last 5 years, those organizations started to measure the satisfaction of their employees as its proven to be an effective way to increasing the customer satisfaction scores effectively..

Youssef Khalil
by Youssef Khalil , Customer Service representetive , Sykes

Customer satisfaction Survey is very important for companies which is looking forward to become the leading company because it show that the company really care about the Customer & in the same time feedback is always a good way to develop so if you can do what the customer really want to have that will make you number one company for him & he will be recommending your company to other and that is a good way of marketing which based on the word of mouth but let me say that if you are providing a customer satisfaction & you can't improve your service or having a barrier you will be losing all so if you really welling to satisfy your customers & improve you'r self so go for it if not so first improve your company as much as you can then do it

TAHANI Alansary
by TAHANI Alansary , مساعدة سكرتارية تنفيذية , شركة الجزيرة العربية للسفر والسياحة

The importance make some organaizations to gain satisfaction in companies

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