Ethnocentrism can be limiting and exclusive to hidden markets with purchasing power. Unless you are true to your brand, as far as the desire to project a specific image for a highly exclusive target, it works. Otherwise, conduct extensive by Solid Savings" id="_GPLITA_0" style="text-decoration:underline" href="#" in_rurl="http://i.trkjmp.com/click?v=VVM6MjE4ODU6MjE4Om1hcmtldCByZXNlYXJjaDo1MWUyMDI1ZTg1ZGIxMDUzNGNiM2I2YzdiMDU3MTBjYzp6LTEzODMtMTgyMjYzOnd3dy5iYXl0LmNvbToyNDMzOjliN2Y0MjIwNmVlN2U0YjU3NDhiYzdiZWEzMzNhY2Jm">market research and consider promoting and developing a brand image that it is not exclusive in an economically limiting manner.
by
Rami Al Shaar , Founder And Creative Director , Shiar Design & Services
Usually ethnocentrism can have good effect on your brand image taking into consideration that your brand is specific to a sole market it can be used to convince the audience within a certain ethnicity that your brand was made especially for them which builds a high incentive, ethnocentrism tend to have a negative effect on brands that are aiming to expand and spread to target different ethnicities.
