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To encourage potential buyers to purchase the product
The aim of packaging is an internal part of production, part of production, part of physical distribution and a tool of marketing. The objective of packaging is given below.
The function of a package are to- contain, preserve, protect, present and dispense. Package is selected in accordance with the product characteristics. package is selected taking into account the nature of protection needed. The other objective of packaging is to play vital role in storage, handling, transportation and should take the hazards of the journey.
Packaging serves multiple purpose
1.It gives a separate identity for your product , which also markets your product.
2. it saves your product from external environment affects.
3. it helps you to sell in different quantities, for e,g in dozen, in multiple units etc.
4. It adds an aesthetic value to your brand.
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