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What three important things should be confirmed and understood before conducting a brainstorming ideas session?

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Question added by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company
Date Posted: 2015/02/05
Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

four key groundrules that are useful when conducting a brainstorming session:

1. There are no dumb ideas. Period. It is a brainstorming session, not a serious matter that requires only serious solutions. Remember, this is one of the more fun tools of quality, so keep the entire team involved!

2. Don’t criticize other people’s ideas. This is not a debate, discussion or forum for one person to display superiority over another.

3. Build on other people’s ideas. Often an idea suggested by one person can trigger a bigger and/or better idea by another person. Or a variation of an idea on the board could be the next “velcro” idea. It is this building of ideas that leads to out of the box thinking and fantastic ideas.

4. Reverse the thought of “quality over quantity.” Here we want quantity; the more creative ideas the better. As a facilitator, you can even make it a challenge to come up with as many ideas as possible and compare this team’s performance to the last brainstorming session you conducted.

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