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What should be the prime motive of a loyalty program?

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Question added by Ankur Sharma , Manager- Brand Relationship Management , Loylty Rewardz Management Pvt Ltd
Date Posted: 2013/07/11
P Varma
by P Varma , Director - Business Development , Sanat Sankul Townships Pvt Limited

The prime moto of loyalty program is to retain the customers, repeat sales, rewarding customers, way of giving the discount etc etc.

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