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What are the five essential characteristics of marketing objectives?

Marketing Materials Marketing Research Marketing Strategy Marketing Digital Marketing
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Question added by Sami Abdel Razeq , Marketing Manager , Best Rent A Car
Date Posted: 2015/02/02
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Sami Abdel Razeq
by Sami Abdel Razeq , Marketing Manager , Best Rent A Car

Marketing objectives should be SMART:

S : Specific

M : Measurable

A : Achievable

R : Relevant

T : Timely

Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

The characteristics can be:

  • Market Research.
  • Financial Information.
  • Product Knowledge.
  • Distribution Overview.
  • Communications.

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