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For top marketeers, if I had $1 million to spend on advertising as an online biz this year how would you allocate it amongst different media channels?

What would be your absolute dream marketing mix for an online brand in2015? Be specific/detailed/creative e.g. between video, radio, online, print, outdoor, etc.

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Question added by Lema Ataya
Date Posted: 2015/01/29
abdulaziz almalki
by abdulaziz almalki , الأستقبال , مجموعة بن لادن السعودية

Electronic newspapers - the electronic magazines - very professional announcement on YouTube - my advice to you when placing an ad YouTube - advertisement should begins with something does not make one close this announcement is something very spirited and curious

Ma. Asuncion Leonardo
by Ma. Asuncion Leonardo , Assistant Manager - contract , Dinicola Design Development Ltd

Though your business is online, not everyone spends copious amounts of time on the internet. Online advertising works and so will SEO and SEM. In order to get more people visit your site and check out your business, it will give you extra mileage to sponsor events that are relevant to your brand/service, get your PR to hire bloggers to talk about your business, tie-up with companies that compliments your business or partner with them in a CSR program. It never hurts to give back to the community. In addition, when sponsoring events, ensure all platforms are being used and that your business gets mentioned in all of them such as in print, radio, social media, and even in mobile marketing.

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