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The "Empathy Map" is a tool that is used to give you deeper insight in the customer. What are the major objectives of this map?

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Question added by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed
Date Posted: 2015/01/25
Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

I fully agree with you MR Ibrahim Mayaleh. thanks

Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

The Empathy Map (in business context), is  a kind of game where you draw6 sections around your customer and suggest questions for each section. These sections are:

- Think and Feel: what does the customer think this important for him?

- Hear: what does the customer hear from his direct environment?

- See: can the customer see the problems he is facing or his needs?

- Say and do: What does the customer say and do about his problems/needs?

- Pain: what are the customers fears, frustration, barriers and risks?

- Gain: what does the customer really want to achieve? Benefits, savings,...

 

When doing such an exercise, you will be able to

- make a better proposition of customer values

- design and develop products that meet customers' needs

- define the best ways to reach customers

- improve and develop excellent customer relations

 

 

Elke Woofter
by Elke Woofter , Project Assistant , American Technical Associates

Empathy Mapping helps us consider how other people are thinking and feeling.

An empathy map is a collaborative tool teams can use to customers. Much like a user persona, an empathy map can represent a group of users, such as gain a deeper insight into their a customer segment.

Sense of customer

And meet the desires

 

And its needs

Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

  1. For existing products: Improving your value proposition and adapting your products to the real need of your customers

  2. For future products: It guides you in your choices of product management and enables you to focus on what matters for your customers

  3. By focusing on your unsatisfied customers: you can understand the weaknesses of your product and offer them an accurate response

  4. For your communication strategy: how you should reach your customers and what you should tell them

 

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

Empathy consists of two parts:

  1. The intellectual identification with the feelings, thoughts, or attitudes of another.
  2. The vicarious experiencing of those feelings, thoughts, or attitudes.

Keep in mind, while they are close cousins, empathy is not sympathy.

Jesse Prinz, Professor of Philosophy at the City University of New York, Graduate Center, writes, “… sympathy is a third-person emotional response, whereas empathy involves putting oneself in another person’s shoes.”

Sympathy is a toddler who offers his blanket to another toddler crying. Sympathy is a nurse flying to Haiti at her own expense to aid earthquake victims. Sympathy, as the dictionary puts it, “is sorrow or pity for another’s misfortune or suffering.”

Empathy, on the other hand, is knowing how it feels to be obsessive (like Jack in the opening story). It is knowing how it feels to worry about salespeople taking advantage of you. And it is knowing how it feels to have to tell your son — yet again — you have to miss a very important baseball game because of work.

LABIB KOOLI
by LABIB KOOLI , Director of the Sectoral Center for Training in Hotel Technologies at Southern Hammamet , Tunisian Vocational Training Agency (ATFP)

The empathy map main objective is boosting communication and understanding of 

customer requirements

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Agreed to Mr. Divyesh Patel

Santosh Kumar Jangid Santosh
by Santosh Kumar Jangid Santosh , Area Sales Manager , SP Techno Solution Pvt Ltd

Agreed...

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

Our imagination of how people will think and act. the major objectives of customer map is as mentioned by you which will enable the overall improvement in customer satisfaction by recognizing their true requirements and perception and require a honest approach from both sides.

Agree with all expert answers.

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