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What creative techniques do you use to make your writing more appealing?

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Question added by Leora Natalya Hart , Production and Studio Manager , Openroom Productions
Date Posted: 2015/01/21
Talha Khan
by Talha Khan , Financial Controller , Zimmer Biomet Ltd

Three words What - The message being passed on. Who - The target audience & Why - The reason, the message gets audience`s interest. All above remarks n comments culminating into defining how one's approach to doing it - is what differentiates creative writing from just writing.

Michael Pawa
by Michael Pawa , cashier , sharjah cooperative society

well,just make it simple and easily to understand ..focus directly to the brief content or topic and have a correct grammar

kareem hourani
by kareem hourani , Quality Control Linguist/ Junior Analyst , Middle East Business Solutions

Hello,

 

Reading, reading, and more reading.  It just keeps opening more doors. Of course personal experience is important, but you have to think about the bigger frame and the audience, and ask yourself how interested this audience is in my experience. I guess wider-scope reading will always give you new ideas.

Thank you.

Hakem Ahmed Abdou Saleh
by Hakem Ahmed Abdou Saleh , Translator , Translation offices and online

A writer has always a passion in any given topic because he is by himself an artist of ideas and words.  If there will be a creative technique in writing, then it has to be the writer's imagination. It always goes back to what kind of a writer is being ask by this question. As an educational writer and a blogger to that, my creative technique is gathering or researching topics updating the project that I will be presenting. If it is about the government then I have to subject myself with the latest update that has been going on in the government. 

Usman Naeem Khokhar
by Usman Naeem Khokhar , Growth Hacker (Itchy Fingerz) , NetSol Technologies

Preparing, storyboards, drafts and most importantly, validation from peers using design thinking. Recently starting working with character design sheets (since I aspire to be a transmedia producer).

Avais Khalid
by Avais Khalid , Freelance Consultan

Invariably, writing involves selling a product, service or an idea. So the first thing to do is get your head around what exactly is it that you trying to sell. You need to a good idea of its unique selling proposition which plays a pivotal role in constructing your piece. Think of it as the core idea/theme around you will use other supporting or sub-ideas. Sometimes it takes a while before you have a clear picture of the core idea. A tried and tested way is to absorb all the information e.g. characteristics of a product that you want to communicate to your audience and then set yourself a deadline by which you want to start writing and finish your piece. In the meantime, give your mind (your unconscious/sub conscious mind) time and space to synthesise this information. The key is not to think about the subject and let your mind work in the background. You will find during this "incubation" period, your unconscious will keep throwing ideas at you which you should write down as you go along. This technique is very helpful especially when you have multiple ideas and lots of information that you wish to communicate.

Once you have clarity about the core idea/ USP, you need to think of the main heading which should not only capture the idea but also be eye catching and engaging. It should incite curiosity in your reader e.g.10 reason why employers will love this CV or this was something I put together for a copywriting exercise that involved suggesting a heading for a engineering university whose core USP is that all courses are taught by engineering practitioners "where engineers engineer your engineering future". Imagine if you saw this heading/title on an advert. Would you look at it again? Would you want to read through it?

All subheadings and paras that follow the main heading, should relate to the core idea in one or the other. More importantly each preceeding para should prepare the reader to continue reading the next para. This is done typically through creating curiosity in the mind of the reader e.g. "you too can be hero just like them. Let me explain!" or "how do you think they got this job? Here is how:" So the reader is drawn into reading the next para.

Another useful technique - an important one to keep your reader engaged - is to use one idea per para and keep your paras to a max of5 rows. This breaks the info down in to smaller chunks making it more reader friendly and easy to absorb.

 

Stories, Stories, Stories. People love stories. And that is why you find so many written pieces start with or include at least one story. Stories are a great way to engage your reader.

 

One other important techniques is to be factual. If a reader finds a piece of information that is doubtful or untrue, you will loose your readers interest. Get your audience to nod. This is a technique used frequently in sales, where the seller would start with a statement of fact e.g. "nice weather isn't it?" The more you get your reader to agree with your content, the longer you will have their interest and once they have nodded positively a few times, they will let their barrier down and will be more open to your ideas.

There is so many more techniques that people use. But most times it is difficult to incorporate all these at once. That is why practice is so important. The more you practice, the more these techniques become secondary nature and the more techniques you can add to your repertoire.

 Hope this helps!!

  

P.S. Use more YOU / YOURS in your writing rather than I and WE. The reader is always more interested in themselves and that probably the reason, they want to read what you have to say in the first place. Its about the reader, not about you. Also where possible, use P.S. messages... these messages are seldom ignored.  : )

 

 

 

 

Mohamed Mahmoud Ghanema
by Mohamed Mahmoud Ghanema , إخصائي"مراجع علمي " , مكتبة الإسكندرية

Must have reading in your mind. And have all ways in writing.and know about grammar and how to build the shapter

Wissam Jawhar
by Wissam Jawhar , Resident Engineer Project Manager , Spectrum Engineering and Consultants

Be Clear full and Brief

And always bring something new and modernistic 

The facilities available are used to write the program, but with proper coordination choose the right font size for writing writing headlines distinctive handwriting .... and other formats which in turn makes the writing better, such as the artist selects the appropriate colors for painting? This is the creativity

There's only one me, so I want my writing to reflect my individual writing style and hopefully readers will remember something I've written or like the way I worded a phrase or generally how I made them feel. 

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