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Personal Relationship building with Channel partners will led to motivating them to give their 110%, showing Profit Maximisation and Cost (over head expenses) Minimisation...
We should be kept himself in touch with all team members and distributors and retails counters and always lead the team in giving solutions to all the challenges and in giving solution to channel partners in overcome market competition and also always act like bridge between the channel partners and company to achieve all the targets of company with full satisfaction of channel partners
The key is to support the Distributors for secondary sales.
We should work closely with distributor in order to help him build the trust for brand/product, design scheme for retailers along distributors with keeping company's budget in mind. Build a strong key partners who can give confidence to distributor for taking stock and giving him forecast every month.
Channel Partners works on ROI and commission. If they earn profit, then the retailers and the customers will also earn benefit.
Trade scheme should be made every month for Channel partners and retailers for extra earnings.
Each month should be divided into 3 parts ( 10-10-10) for different schemes on different products.
While visiting, be disciplined and set examples, work with them in the market together. Understand their problem and always revert. Build trust.
We should show them the keen result of maximum profit by enforcing the number in their mind and fix it as a target and work along with him/her to try and achieve the same
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