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Marketing automation is a software based system that streamline, automates and measures repetitive marketing tasks that helps increase the operational efficiency of a company.
Thank you all for the answers :-)
Marketing Automation a subset of Customer Relationship Management (CRM) that focuses on the definition, scheduling, segmentation and tracking of marketing campaigns.
It also refers to the platform laid of different software's & technologies designed for the Marketing Departments & Organisations to more effectively market on multiple channels online & helps to remove repetitive work by automating the process
The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.
Marketing Automation Software may be used in any one of the following ways:
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Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing especially inbound marketing. Marketing Automation platforms are used as a hosted or web-based solution, and no software installation is required by a customer.
The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.
There are lots of software available to handle all the marketing activities including customer interaction software like Auto responder. If it is controlled by various software then it is called as marketing automation.
Marketing Automation is a subset of customer relationship management that focuses on the definition, scheduling, segmentation and tracking of marketing campaigns. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible. One of the numerous advantages of marketing automation is that it reduces repetitive tasks associated with the marketing process.
The characteristics of Marketing Automation :-------
1) Use of Hi-Tech in sales order.
2) Swift delivery customized automated Distribution.
3) Internet mobilizing through customers.
4) Corporate dealers handling through extra-net.
5) Networked communication all through.
Technology that allows marketing and sales departments to create, deploy, and automate online marketing campaigns and sales activities that increase revenue and maximize efficiency.
Agree with the answer by Mr. Sidvin Shetty and other experts.
In short it is the task reducing repetition of marketing activities which can be discharged by automation to safe time and human efforts to improve efficiency in operation. In telecommunication sector and also with internet marketing this is of very much importance. It helps to prioritize the tasks, timely completion of the tasks/complaint redress; segregate the increasingly large quantity of data, avoid monotonous work and so on.
Technology that is specially designed for an organization's marketing department to assist the Marketers to effectively market on multiple channels such as websites, email and social media.
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