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We've developed a Viral Marketing application that is being used by Spanish Government to promote Healthy Habits within a target population over10M teenagers... through Facebook & Twitter... might you target other networks?
I prefer to use social media for example,news papper,website,facebook,and business cards.
I would rather choose online network first [free online marketing] followed with the payed online marketing. Tv and radio ads is too expensive though, it helps the promotion.
i will answer you depending on your question (social networks promoting):
facebook: traditional social network for most people and specialistes.
twiteer: for company and instuits meeting (so that meaing twitter is most effective than facebook in bussniess communiation).
linkedin: job and vacancy social networks.
this is the most and strongest social networks website, SO thats depending on your way to promot or advertise for your self....
