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What are the importance of marketing to the society?

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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/12/29
VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

Employment opportunities

Improves standard of living

Creates utilities for products and services

Reduces cost on acquiring as the products reaches near to us.

Solves social problems

Makes life style  more vibrant and fascinating

It enriches the society with fulfillment of needs.

 

Alex Al Yazouri
by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

1) Marketing helps to achieve, maintain and raise the standard of living of the society

2) Marketing increases employment opportunities

3) Marketing helps to increase national income

4) Marketing helps to maintain economic stability and development

5) Marketing in connecting link between the consumer and the producer

6) Marketing helps in creation of utilities

Mukesh Varadhan
by Mukesh Varadhan , Administration Manager , M/s. Triton Health Care

Fully agreed with experts, just thought of adding few more:-

1. Marketing created awareness of the product usage (For Ex: The damage can cause by 'ammonia' in a hair-dye is well reached the consumer b'cos of marketing).

2. Even for political leaders 'marketing' (by medias) is required to reach the people.

3. Heavy marketing is required even to the best movies.

Marketing is not confined to only products. It has become part and parcel of every individual in all aspects of our life. Surely, it has become important to the society. 

Sidrah Nadeem
by Sidrah Nadeem , Global Marketing Manager , Hill+Knowlton Strategies

Marketing is a powerful tool an can be used for much more than just advertising a product or service. Tapal a national tea brand ensures its advertises values with the tea itself in every ad campaign which make it so much more special than other tea brands in Pakistan.

LABIB KOOLI
by LABIB KOOLI , Director of the Sectoral Center for Training in Hotel Technologies at Southern Hammamet , Tunisian Vocational Training Agency (ATFP)

You're nearly saying as if the Marketing were an angel coming from paradise with good bargains

Don't miss you chance  !

I guess you're agree with me  that Marketing is pushing the society  spending more than it can afford 

zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

HOW CAN I GO AGAINST YOUR FINE ANSWER ?  ............... MUCH APPRECIATED KRISHNA

padmakumar pathiyil
by padmakumar pathiyil , Marketing Consultant , Management Consultancy

The importance of Marketing to the society is that it has made yesterday's luxury into today's necessity.

Ghanendra Mishra
by Ghanendra Mishra , Social Worker , International Organization for Migration

I ditto the Answer added by: Alex Al Yazouri

Thanks!

Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Marketing process bring new variety of useful and quality goods to consumers. This raises the standard of living. Better marketing gives room for mass production. Under mass production, cost of production will be low and hence price of the article will be low, since price is low people can buy more goods for their money. This will result in a higher standard of living.

Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

In addition to the points mentioned above, I would like to add:

- Creating a competitive environment that helps lower product prices

- Developing products that satisfy needs, including products that enhance society’s quality of life - Developing product distribution systems that offer access to products to a large number of customers and many geographic regions - Building demand for products that require organizations to expand their labor force - Offering techniques that have the ability to convey messages that change societal behavior in a positive way (e.g., anti-smoking advertising)

Almuiz Tawfiq Basheer
by Almuiz Tawfiq Basheer , Projects Sales Engineer , company working in warehouse wtorage & logistics

Agree with all answers.

Would like to add that marketing nowadays is not only important to society, but it is leading the society and directing them to what to like and what to not, what is important and what not, what habits to keep and to throw behind, what or who are the bad and what or who are the good, who are the leaders, who to follow as a model, what to wear, what to listen, what to eat,.....

Marketing is the power of Media, firms' needs to access and convince customers and customers director that guides them to whom they should pay or follow.

 

 

 

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