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How does a community manager with a marketing background differ from one with sales background?

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Question added by Usman Naeem Khokhar , Growth Hacker (Itchy Fingerz) , NetSol Technologies
Date Posted: 2014/12/25
Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

A Community Manager is the face of a company, managing communications in both directions. This digital-savvy employee is responsible for all communications, PR, social media, events, and content creation, among other things.

This job requires a lot of marketing and is more suitable for the job i.e,

1. Content creation

2. Social media marketing

3. Events and event planning

4. Public relations

5. Customer relations

6. Communications/marketing strategy

7. Analytics

8. Business development

Bassam Sabri
by Bassam Sabri , Buyer , Retaj Enterprise Ltd

One with a marketing background would be more inclined to orchestrate marketing paths and open up routes/relations for a sales specialist and on the other hand, one with a sales background would be more suited to implement their skills in the sales capacity.

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