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Hi,
To the best of my knowledge, Social Media Manager takes the ownership of building the reputation of the company on various social media channels available.
It isn't about posting content to a business's social media channels. The SMM should be involved in creating effective communication and help a business achieve its goals.
A clear communication to the customers should be on top priority for the SMM along with graphical sense. This will ensure higher engagement among the audience.
He/She should have the bandwidth to gauge different metrics while reaching out to the target audience.
Overall SMM includes content strategy further building in brand awareness and resulting in achieving desired goals.
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