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What is "Advocacy Advertising" in marketing?

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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/12/13
Yvan Clot- Goudard
by Yvan Clot- Goudard , Consultant , Y Consulting LLC

It's usually for non profits.

Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Agreed with all experts.

Advocacy advertising is concerned with the propagation of ideas and the elucidation of controversial social issues that are deemed important in public policy terms. It is commonly regarded as a subset of corporate or institutional advertising. However, it differs from corporate image advertising in several respects.

padmakumar pathiyil
by padmakumar pathiyil , Marketing Consultant , Management Consultancy

Advocacy advertising is considered to be undertaken in the interest of a group or the public, and typically does not promote a product or service. Funding for advocacy advertising can be through non-profit organizations, by corporations or private advocacy groups. 

Alex Al Yazouri
by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

Political and Advocacy Advertising Policies And Standards Of Acceptability Political Advertising Guidelines and Standards apply to all candidates running for any public position.

LABIB KOOLI
by LABIB KOOLI , Director of the Sectoral Center for Training in Hotel Technologies at Southern Hammamet , Tunisian Vocational Training Agency (ATFP)

Advocacy advertising aims to promote non-profit organisations and their causes.

Is the VALUE of non-profit organization to support and help others, to know the benefits of their cause by promoting awareness of human interest, animal Rights, environment protection and etc. Through public speaking and ads.

Shahan Khan
by Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)

These kind of Advertising campaign are generally done by NON GOVERNMENT ORGANIZATIONS.

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

'Advocacy Advertising'

The use of marketing used to support a particular message or cause. Unlike commercial advertising, advocacy advertising is considered to be undertaken in the interest of a group or the public, and typically does not promote a product or service. Funding for advocacy advertising can be through non-profit organizations, by corporations or private advocacy groups. Some governments require that organizations engaging in advocacy advertising clearly state how the funding is provided.

Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

It is a marketing act that does not promote a product, but aims at promoting goup's or public interest. Usually, advocacy advertising are sponsored by non-profit organizations. An example of this type of advertising is the sponsoring of a cancer research by an organization in order to raise funds for their research. 

Vishal ganti
by Vishal ganti , Assistant Product Manager , Redington Gulf Fze

Advocacy advertising is a sort of CSR activity. Where companies pay to promote something or pass on message to public which has nothing to do with the company's product. For example: Breast cancer advertising run by companies, blood donation camps, etc..

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