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What is the importance of Advertising in todays world?

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Question added by Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)
Date Posted: 2014/12/12
zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

ITS LIKE OXYGEN FOR ANY POTENTIAL PRODUCT ====   MUST CASE IN TODAY COMPETITIVE MARKET ========== GOOD DAY ALL

LABIB KOOLI
by LABIB KOOLI , Director of the Sectoral Center for Training in Hotel Technologies at Southern Hammamet , Tunisian Vocational Training Agency (ATFP)

Advertising is about lightening within the crowded dark !

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Agreed to both Mr. KOOLI & Mr. Zafar

padmakumar pathiyil
by padmakumar pathiyil , Marketing Consultant , Management Consultancy

Advertisement is an integral part of any business. there is no other method to replace Advertisement. it is not only important for today's world. It will also be important to the future too. Advertisement is the only method to make the prospects to be aware of the availability of a certain product or services in the market.

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

Advertisements are of great importance for any business activity as it attracts people to use the particular service. Most of the businessmen are using various different means of communication to reach people around the world and turn them into leads that can be further turned into potent customers. There are various ways of putting up an advertisement as per the audience to be addressed. Most people use to look for these advertisements very carefully observing carefully the specifications and efficiency of the featured product. However, it’s impossible for someone to get the reality check through these advertisements, so in order to get clearer idea about a particular service one must go for people’s feedback about a particular product or service and these feedbacks must also be genuine as some of them maybe done for fake publicity.

 

Newspapers and magazines are used for advertisements to address a particular group of people. The product and services which are promoted there must be attractive enough to grasp the attention of a reader and the chances of a person using it increase eventually. Apart from newspapers and magazine, television and radio serve as a great medium to promote something over a group of people. They have a deeper impact on people as compared to newspaper and magazine and hence are more costly. Businessmen even use celebrities to appear in their advertisement so that people consider it as a fashion trend.

 

One important and widely used advertising media across the globe is internet. People use internet to get idea about various useful things in daily life. So, it turns out to be a great place for advertisement and also it can address the population around the world at once. Many people think of it as the best and the most affordable type of advertising media. But many important factors are to be kept in mind while using them to serve as a promotional advertisement.

 

For instance a website that is particularly used to search for people you want to communicate with in real life. But you lost their contacts over internet somehow and are unable to contact them back. In such situation a website like Mylife.com can help you to find the person you want to communicate with and this website is filled with professionals who can provide you extraordinary results at very affordable rates. If somehow you find the service not satisfying enough, you can go for Mylife.com Refund and can apply for refund and they will be giving you the refundable amount as per the terms and conditions. It is not easy to choose one service among many and one has to go for a prominent service wisely.

It shows the reliability of people over the services that they have never asked for a refund without getting satisfied with the services. Like if the person you have asked for is found earlier then the period of your subscription. Then you can wait ask for the cancellation of subscription of the services and can get a refund easily and go for Mylife Refunds

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

Many products in the market, many substitutes all with varying prices and quality.

How you will choose the product?

Advertisement answers these questions to a great extend.

Advertising is the way to showcase your product range and make awareness of what they are going to choose as their choices are many and we need to be in their priority list. Establishing the brand and create product awareness, register them in the mind of the people to make them a desire for the product or services, that is what the aim of all advertising especially during the current period where the competition is cut-throat and intense.

Even small babies are aware of their products and requirements, that is creativity embedded with many advertisements especially media ads. All advertising sponsors are cautious about the cost benefit part of it the size of their target audience determine the media,programs through which they advertise. The strategies are different for common products and luxury products-needless to say the services are also counted with products.

Alex Al Yazouri
by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

Your system has no chance of working properly without advertising and marketing. Even if you work your system well.

today advertising is oxizan of business, without advertise our product we didnot introduced all ganretion, in advertising our product, our future customer see our product n compeir other company product n then diside to buy

Abdul Shakoor  Khan
by Abdul Shakoor Khan , Marketing Manager , Najeeb Auto - Suzuki

The Importance of advertising for business is just like water for a fish because they can't live or survive without water.

Bilal Hussain
by Bilal Hussain , Business Development Manager , Rust-Oleum Brands

In today's worl you have to compete with many competitors. Now, you can not expect from your customer to move towards your product. Its your duity to force him to move and this is what exactly you are doing during advertising. It is all because of advertising that the customer came to know about the features and advantages of your product. 

You can say that without advertising, your product/service is not going to bring customers. In today's world no one is going to buy your product if he/she does not know about it. Through advertising, you attract and inform specific segment of customers for whom you have designed your product. Advertising is very esential in today's world to hilight your product features and values in front of your customers.

 

MANI KUMAR KODUKULA
by MANI KUMAR KODUKULA , DGM , SAMSUNG

Does this mean that it is directly related to or proportional to to sales....? The answer is NO

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