What about the loop between Sales and Marketing ? How to handle ?

Too often, marketing and sales are seen to have competing agendas. Sales thinks that marketing only likes shiny things. Marketing thinks that sales only cares about quarterly targets. We know that it takes two to tango. And three to complete a transaction. Marketing generates awareness and engagement. Our approach sees marketing take a more hands-on approach to developing qualified prospects, nurturing leads and ensuring prospects aren’t dropped only because they aren’t ready to buy at that time. Holding a lead on the marketing side of the fence for a little bit longer produces customers that are engaged with the brand throughout their cycle – until they’re ready to make a buying decision. That’s when they’re handed off to sales. We also help close the loop between sales and marketing by working directly with both departments to ensure transparency and communication.

I fully support the answer of Mr. Mohammad Mohammad Ahmed El-Safty . The solution is to closed the ever-widening loop between Sales & Marketing...............by helping them dissolve their conflicts through project development.

HubSpot's new sales platform.

We got access a few weeks ago and I'm really impressed with the overall direction that they're moving in. Since2006 they've been partnering with CRM companies like Saleforce and other CRMs to help close the loop between sales and marketing teams and they just took another major step. 

On top of their already innovative marketing platform, they've now built a fully integrated CRM system with both desktop and mobile apps for iPhone and Android devices.

To me this is a significant game changer for both sales and marketing teams.

It will help bring teams together to execute on delivering the most relevant and responsive customer experience possible by bringing  all the parts of the marketing and sales process together into one application.

Here's just a sample of the parts of the process that are built in.

Web Site Builder

(new!)CRM & Sidekick

Blogging & SEO

Social Media

Lead Management

Landing Pages

Calls-To-Action

Marketing Automation

Email

Analytics

If you're using WordPress or some other CMS, then many of these capabilites come as either multiple plugins or as multiple SaaS systems like Salesforce, Mail Chimp, Hoot Suite, Google Analytics and many others.

It takes a very technical skill set to setup, integrate and manage all of these components so that they're sharing information accurately. Also, having multiple systems to make up your marketing infrastructure means your daily sales and marketing work flow will never be as optimized and efficient as what HubSpot can do.

Jumping from application to application takes time and as a marketer, time is very valuable.

This is why I think this is a game changer for businesses. This simplifies the marketing process so sales and marketing people don't have to be systems analysts, web developers and integrators. All of the tools and information is at your fingertips in one application ready and waiting for you.

As the lines between sales and marketing continue to blur, it's tools like this that provide a big advantage by sharing and surfacing useful customer information to sales, marketing and customer service at the right time in the buyers journey.

If you're already a HubSpot customer, you can check it out now however It's only going to be available for new customers in the new year.   

To my believe, you cannot solve it as long as both sales and market have different interests. Of course they have a common goal, but they always look at it from different angle.

I agree with both El-Safty and Hussein, and will add that intensive communication between them and joint assignments will help to reduce the effect of this ever-lasting conflict.

Marketing is lead generation and Sales is closing the deals and the process need not always take place very quick as there exist a wide gap. The lead generation take place at various stages and the momentum generated at each stage is subject many missing  that may or may not take a lead next or subsequent stages. Finally the gap is narrowed to the level of "Cup and Lip" and is more in the nature of a "luck and bucketing" The last stages are very critical and very sensitive which demand Negotiation capabilities, win-win strategies, service oriented, responsive, quick decisions and actions, promptness in services including dispatch and delivery  of the products to fill the gap and close the deal. At this stage a prospect entered to our records for a customer creation and for the purpose of future deals with him and his associates. Our Revenues are based on it, as also the targets and future, and all that is what are required for the Return on Invested Money and Efforts,  for which we run and maintain the business.

Thank you very much for a Nice question...and I am not quite sure about the adequacy of the coverage.