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AGREE WITH MR ALEX
Customers for 'Business Development' refers to acquisition of new clients for the Company products.
Based on the Target Market & based on the Industry, the BD department should either by Advertising about the 'Product Portfolio or services should Market & reach the 'End Users & should involve with customers of making them know about the products, its benefit's, It's services, its key differentiators etc should be made understandable. The sale may or may not happen immediately & based on the type of the product in question. It is a long term process.
If it is an End consumer oriented Mass distributed products, the BD should focus more on increasing ND (Numerical Distribution) thus should engage more with Retailers & make them be either the partner to sell the company's products or present them the benefits to list the products & sell in their outlets. The focus is to increase the visibility & easy availability of the products in all the locations & much higher number of outlets.
All who need service by us either in the form of service or providing them the goods required for a consideration who form part of our business and who are the purpose of our business are called customers for a business of all kinds.
If you need to know what a customer is, you need to find a new career path
Bread and Butter....
Why only for Business Development. Customer is a Customer for everyone. Customer is a person who takes or utilizes the products or services offered by a sales person in exchange for money.
A customer is a delicious pie that we all fight to eat a piece of it, if not all.
Your commission and bonus.
A customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier .
Thanks Vinod !
Even actual or prospected customers !
I echo with Mr. Alex Al Yazouri
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