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The process of direct communication between the sales person and a  prospect is called ?

<p><em><strong>(a) Direct marketing </strong></em></p> <p><em><strong>(b) Personal selling</strong></em></p> <p><em><strong> (c) Advertising </strong></em></p> <p><em><strong>(d)  none of these</strong></em></p>

user-image
Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/12/09
Deleted user
by Deleted user

B - it is personal selling

Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

It is personal selling, if the purpose of direct communication is to build relationships for selling the product or service.

Direct marketing is a form of advertising that includes catalogs, mailers and fliers. Direct marketing does not involve advertisements placed on the internet, on television or over the radio.

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

It is PERSONAL SELLING ..............

Deleted user
by Deleted user

 

(a) Direct marketing                                                         choice 

Zubair Jahangir
by Zubair Jahangir , Cost Accountant , Rotana Hotels

Agree with Mr. Adeel's answer

Personal Selling.

Shahan Khan
by Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)

Its called Direct Marketing

Muhammad Haroon Qureshi
by Muhammad Haroon Qureshi , Bussiness Manager , R.S.H Pharma Marketing

a. direct marketing

هانى فؤاد عباس أبراهيم
by هانى فؤاد عباس أبراهيم , مدير مبيعات لمنطقة العاشر من رمضان الصناعية , أماجو جروب للتجارة

i can call it direct marketing 

Nishanth Ramaswamy
by Nishanth Ramaswamy , Operations Manager , AT Broadband Pvt Ltd

The primary goal of marketing is to create interest and then make people to buy it. Now in this case, the interest has already been created as he is a prospect.now at this point if a communication is made with the prospect,its personal selling.

Donn Carlo Lamboloto Tan
by Donn Carlo Lamboloto Tan , Credit Investigator,Collector , Royal Star Appliance Corp.(Kaakbay Finance)

Letter A

Santosh Kumar Jangid Santosh
by Santosh Kumar Jangid Santosh , key account manager , Reliance Jio Infocomm

C-B-D.

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