Basic marketing is the set of activities used to get your potential customer's attention. After this one has to formulate.

Basic marketing begins with a message and creates an intentional image through branding. Successful marketing focuses on a targeted customer need. Three basic marketing concepts involve creating a message, branding and positioning.

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Direct and Indirect communication with those who have potential bring forth prospect is an ideal primary task of the marketing process.  Agreed with expert answers.

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Basic marketing concepts:

Marketing has been defined in many ways, but most of comprehensiveness is Philip Kotler Philip Kotler definition, the famous, which he described as follows Marketing professor of marketing:

Social marketing management process gets under which individuals and groups on what they need, and this is achieved through the production and exchange of value with other products.

This definition builds on multiple basic concepts will be explained in the following paragraphs:

• needs and desires and demands

The marketing is based on the fact that the human soul need and want access to specific services and products. Some of these essential needs such as food and drink, and others desired by the people to make their lives easier and more enjoyable, such as phones.

There is an important difference between need and desire. For example, people may need to call and want to complete it by telephone. The child may need to extinguish the thirst and wanted to drink water, tea or milk. While the needs of the people are usually limited, the many and varied desires.

When someone wants a specific product or service and have the desire and ability to pay against which desires to turn these requests. And determines the marketing demands of customers and shows how to meet them through the products and services that meet their needs.

• Products and Services

People meet the desires and needs to get through specific products and services. While the products are tangible material a person can possess and carry and break it and touch it, the services are defined as non-tangible interaction between people and can not possess or easily obtainable or stand on them. Some services include hair cutting, watch a football match or put money in the bank.

What are the contacts? Communication is a service (connection) offers a product (phone, fax machine), as well as additional services as installing lines, customer care, maintenance. And wants a lot of people using the phone or fax in order to develop their relationships with friends or joint action. The physical form of the phone is important, but this is hypothetical useless without Agent service line.

And different products and services marketing because of the characteristics that distinguish the service for the product. The service is not tangible and non-perishable where you can not touch it or store it for future use, the service interaction between the company and the customer, therefore understanding is separate variables. This means that the service is produced and consumed in the same time and can customer satisfaction varies depending on the staff, products and services.

• value, cost and satisfaction

When there is competition in the market, how customers can choose between services and companies that are dealing with it? Customers determines the value of those products or services that meet their needs. There is also a magnet for companies that provide products and services at a cost suitable factor. In the telecommunications sector, where products and services ranging from important to recognize the things that fit customers and pricing accordingly.

• exchange deal

Marketing shows through these two works. It includes the exchange to get the desired product or offer something of value in return the same service. For example, advances in communication phones Foundation and telephone service to the customer for money. Because the exchange has occurred, it is seen Ktaaml and recorded on the basis of that and are accounted for it with cash. This unit marketing measurement and proving the amount of phones and services that are exchanged and any amount of money.

• Markets

Market can be defined as a group of potential customers who share their specific needs or desires and they have a desire to pay money to meet these needs or desires. The expected market for the service or product size is determined by the desire and the average income customers.

Represents a potential market of those customers who have a desire to own unannounced phone. In the field of communications, represents the specified level of requests for the number of people mobilized models for the service and paid a deposit. In addition to waiting lists, there is a large number of potential customers who have not applied yet. It must needs be taken into account is advertised in the development and the development of any marketing plan.

The stated interest in owning a phone is not enough to define the market. And must have sufficient potential customers available income to pay for products and services. Therefore, the market is a function of both interest and income. These characteristics are important when doing analysis of the customer base and at the strategic planning to reach the target group.