What about the budget? We want our promotional campaigns to be cost effective. I don’t think we can afford celebrity endorsements as of now!

Thanks Mr Vinod

One of the greats in the advertising business, David Oglivy, preached this philosophy to would-be advertisers: Never run an ad unless you have a Unique Selling Proposition (USP). It's still a sound philosophy. If you can substitute your competitor's logo in your ad and it still makes sense, you are not going to get your money's worth out of the ad. Having a USP, as it has come to be known, is difficult with today's brand name merchandise and competitive pressures, but it is important.

Every item you advertise and every word and illustration you use becomes a part of your firm's image. Your ability to develop a USP depends on your knowing what you want your image to be and then doing those things and only those things that reinforce that image.

A men's clothing store can become the store with fashions for the man who thinks young. A nursery can create the image of the home of the talked to plants that will respond to you. A car dealer can develop a following and a reputation for his automatic three-year trade-in plan. Once you have arrived at a USP that you think will appeal to your customers, translate the idea into a selling slogan of three to ten words that can be used as the theme of your advertising campaign. Use it consistently until your customers learn to associate your business with the selling slogan.

But be careful. A few years ago Excedrin decided to position itself as the headache remedy for many different kinds of headaches, like headache No.43 or No.27. Their TV commercial showed the agony of each headache by the number. What happened? People went to their drugstores and said I think I've got headache No.43. Give me a package of Anacin. They sold the concept of the headaches beautifully but not the exclusivity of Excedrin as the best relief.

If you want to position your business in the marketplace, select your target market. How old are they? What do they have in common? What are their goals and ambitions? When you have learned all you can about them, go back and learn more! Then start talking to them, and only to them, in your advertising. Talk to them about themselves and their desires. Then tell them how the goods or services you sell are perfectly suited to helping them achieve those desires.

Use online advertisement  or social ad.

What do people in today's living? 

SEEK and SHARE

So why not do creative a design or tool to be discovered and shared? 

Depending on the type of business you are running, online ads are the most effective way to reach clients. YouTube, Facebook, and Twitter are used by lot of people nowadays. Digital advertisement surpasses print, TV and radio ads, according to a study conducted by IAB Canada. In addition, it is cheaper than regular ads.

So, again, if your business can be marketed online, then i would highly suggest going with this option. It is a cost-effective method with better outcomes and accurate statistics that can help you build new marketing tools for future use.

Thanks Vinod !

Don't worry ! Use intense network marketing as an alternative

Paying expensive celebrities is not a100 % guarantee for a campaign success.

Most of the time for marketing campaigns the malls are the best locations if the product is little but in case of big items budgets can be controlled by television endorsements or newspapers.