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What are the required actions to be taken before creating marketing strategy?

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Question added by Raafat Sallam , Organizational Development and Training Consultant , Training Centers, Marketing Organizations.
Date Posted: 2014/11/20
VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

How much product you have in your store or How much the supplier will be able to provide you. We have to make a strategy based on the Sales budget. 

Shahan Khan
by Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)

Following are some crucial steps which need to be taken in account before creating a marketing  strategy:

  • -Segmentation
  • -Targetting 
  • -Positioning 
  • -Market Research

Mohamed abdelsalam shabrawi
by Mohamed abdelsalam shabrawi , Regional Director for the Arab Republic of Egypt , african energy company

Full knowledge of the product and the country in which the product will be sold

Aashish Khurana
by Aashish Khurana , Ex : Marketing Manager - International , Quad Life Sciences Pvt Ltd

(i) Product Knowledge ;

(ii) Market / Competitors Knowledge ;

(iii) Target Customer Knowledge / Behavior Study ;

(iv) Plant Knowledge -Who's Product has to be Marketed ;

(v) Team Knowledge -Of Who's Product has to be Marketed - Back End Support team & its knowledge - is very much essential - Production / R&D / QC ;

(vi) Area Of Market where focus has to be done ;

(vii) Price Which It has to be Targeted On .

Haseeb Khalid
by Haseeb Khalid , Sales and Promotion Manager. , Medi Urge

Knowledge about market behavior and targeted customers. 

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