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Customers are the key factors to any Business...What is your criteria for customer satisfaction?

Marketing Management Marketing Mix Marketing Sales Executive Secretary
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Question added by rajasree maliakkal , Admin/Audit Coordinator , TUV Middle East
Date Posted: 2014/11/19
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Alok Kumar Alok
by Alok Kumar Alok , Plant Head , Premier Industries

  • To put myself in our customer's place
  • To interact with the most unhappy customer - They are the true source of learning
  • Loyalty Measurement 
  • To read their Intentions to Repurchase 
  • Survey/Enquiry with self initiative – Customers do not complain does not mean they are satisfied. eg. Selling Parachute (what if they do not survive)  

 

 

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