I am surprised to notice that none of these professionals have mentioned the most effective, and most widely used advertising tool in the world, i.e., "Calendar" in their response. An advertisement calendar is used in every office, every home, every school - college - university - institution, every bank, every barber shop, every mosque, every church... and you name it. According to the Harvard Business Review, a very old edition, every person in United States refers to a calendar on an average3.9% a day. Users of the advertising calendars remember the donors a year after receiving it, and like to get a new calendar from him/her next year as well.
Now let us talk about the other vehicles of advertising: TV, radio, newspapers, magazines, billboards, walls, book matches, key tags, pens, coffee mugs, fly swatters, rulers, paper waits, direct mail piece, brochures, T-Shirts, coats, jackets, mouse pads, mouse, scratch pads, executive gits, chocolate, food gift items, towels, golf balls, golf teas, golf caps, baseball caps, data traveler, business cards, letterheads, photographs... Any item with a printable surface can carry an advertising message, and is called an advertising specialty or promotional product. This is the best target marketable medium money can buy.
Please let me know if anybody wants to learn more about this wonderful advertising medium.
Windows Installer can advertise the availability of an application without installing the application. If an application is advertised, only the interfaces that are required for loading and for starting the application are presented. If you start the advertised interface, Windows Installer installs the required components. This method is also referred to as installation-on-demand.
Advertising is applied to each feature of an application. When an application is advertised, the application appears to have been installed. The Start menu contains the appropriate shortcuts, files on your computer are associated with the application, and registry entries on your computer reflect the application's installation. However, the application is not installed until the first time that you try to start it.
When you create a Windows Installer file by using Visual Studio .NET, you do not have the option to designate that your package is to be advertised. You can advertise the package only by using a command-line option during the installation. At the command prompt, you can explicitly list the features that you want to advertise or you can advertise all the features.
To explicitly list the features, you must use a command that is similar to the following:
Msiexec.exe /i PathofAndIncludingWindowsInstallerFile ADVERTISE=Feature1,Feature2,Feature3
If you want to use this command, the features must be present in the Feature column of the Feature table in the Windows Installer file.
To advertise all the features, you must use a command that is similar to the following:
Msiexec.exe /i PathofAndIncludingWindowsInstallerFile ADVERTISE=ALL
If you include the ADVERTISE property in the Property table of the Windows Installer file and then set the value to ALL, the advertised package cannot be installed or removed.
by
Faizan Ahmad , Regional Head - Digital Sales , Kasturi and Sons Ltd (The Hindu Group)
1, Television2. Radio / On Air Promotion3. Internet Adverting ( Including Content Syndication, SEO, SEM, Social, Banner Campaign, etc)4. Event Sponsorship5. Out of Home Advertising ( Ex Billboard, Signboard etc )6. Print Advertising ( Includes News Paper, Magazine, Books Branding, Yellow Pages, Voucher, Flyers )7. Street Furnishing ( Ex using Bus stop shed for advt )8. Telephonic advertising and so on....
