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Does HubSpot work well for B2C companies or is it primarily for B2B? If so, is there a similar tool you would recommend for B2C?

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Question added by Deleted user
Date Posted: 2014/11/06
Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

HubSpot founders Brian Halligan and Dharmesh Shah announced the launch of HubSpot’s sales platform, which includes a free CRM as well as Sidekick, a sales acceleration product that arms reps with the context they need to sell better and faster. Sidekick can be used as a stand-alone product or integrated with CRMs, including but not limited to HubSpot. Sidekick is currently available for use, while the CRM will launch to existing HubSpot customers in early2015. To learn more about both products, go to hubspot.com/sales.

Of the announcement, HubSpot’s CEO Brian Halligan said: “We started HubSpot because the way people shop and buy had fundamentally changed and felt marketing had to change accordingly. But marketing isn’t the only function that can transform the customer experience: far too many sales reps still sell exactly the same way they did a decade ago. The HubSpot sales platform is designed to drive more sales instead of driving people crazy, and to deliver a more relevant, timely, and effective sales process to potential customers while making it significantly easier for sales reps to do their jobs.”

HubSpot’s CRM is built for the modern sales team. HubSpot CRM connects to Gmail, Google Apps, Outlook, and Apple Mail, logging emails with your contacts easily and automatically, features a database of contacts, companies, deals, and tasks, and offers a simple and powerful timeline view to help sales teams seamlessly navigate and chart opportunities and leads in one simple view. Now, it is intuitive for salespeople to track emails, record calls, and manage data, freeing up valuable selling time in the process. The CRM is available anytime, anywhere, on HubSpot’s app for iOS and Android, and integrates with Sidekick and HubSpot’s marketing software to create a personalized, valuable, and unified customer experience.

Sidekick is HubSpot’s sales acceleration solution. The product is a rebrand and relaunch with  new features of HubSpot’s Signals tool, which debuted last year. Sidekick is a browser extension that makes prospecting, connecting, and engaging with potential leads easy and intuitive. Real-time notifications tell you when, where, and how prospects are engaging with you by opening or clicking your emails or visiting your website, while a “send later” feature allows you to get more effective emails out without sacrificing your workflow as a sales rep. Integration with all major CRMs combined with ease of prospecting and company intelligence means you can learn more about the organization and potential contacts within the company all just by visiting the organization’s website.

Patrick Elverum, COO of Century Interactive, an early beta user of the HubSpot CRM, said “Our company was seeking a CRM that delivered meaningful impact on the metrics that are important to our business. Using HubSpot’s CRM has shown us that this is a tool that can get our sales team and our business where we need to go.”

The HubSpot CRM is currently in public beta for hundreds of HubSpot customers, and will be free and available to anyone (starting with a broader group of HubSpot’s11,500 customers) in2015. Sidekick is available now to anyone, and more information on both products is available at hubspot.com/sales

 

About HubSpot 

HubSpot is the world’s leading inbound marketing and sales platform. Since2006, HubSpot has been on a mission to make the world more inbound. Today, over11,500 customers in more than70 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Signals, HubSpot’s award-winning sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers. HubSpot is headquartered in Cambridge, MA with offices in Dublin, Ireland, and Sydney, Australia, and has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies.

Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Thanks for the invitation Sir.

HubSpot is the third largest marketing automation vendor by market share.

In my opinion, it work well for both B2B and B2C.  It includes tools for social media marketing, email marketing, content management, analytics, landing pages and search engine optimization among others. HubSpot offers consulting services and hosts the HubSpot Academy, an online resource for learning inbound marketing tactics.

However, we can generate a ton of traffic just using WordPress for our first client without ever using HubSpot. But we also spent money on a keyword research tool and many hours of labour doing the actual research. Another thing to consider is that today’s content marketing landscape is much more competitive because everyone is doing it. From attracting visitors to closing customers, Hubspot brings your entire marketing funnel together. 

padmakumar pathiyil
by padmakumar pathiyil , Marketing Consultant , Management Consultancy

It works with both B2B & B2C.  

Subhranshu Ganguly
by Subhranshu Ganguly , Quality Analyst. , WIPRO

HubSpot  seems to be a great competitor for the call center industry. But people even in tech savvy advanced countries long for a human voice compared to an automated system even if the voice has a different accent and they understand the customer service is in a different country1000s of miles away .

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

I would like to follow: Mr. Muhammad Adeel and I hope he will provide a good answer.

Letme invite Mr. Adeel.

Shahan Khan
by Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)

It works for both Ms. Aya.

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