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A bad economy creates panic in the minds of consumers and as a brand that advertises aggressively during recession shows stability and integrity. Consumers all over the world have shown more loyalty towards brands that have managed to stick around during the hard times. A recessionary market can provide an opportunity for businesses to build a greater share of market through aggressive advertising. Fact: Analysis of the1990-91 recession, Coopers & Lybrand research found that better performing businesses focused on a strong marketing program enabling them to solidify their customer base, take business away from less aggressive competitors, and position themselves for future growth during the recovery.
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