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Is there any difference between Brand Mantra and Tagline of a particular brand?

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Question added by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC
Date Posted: 2014/10/24
TAFSEER ALAM SIDDIQUI Bablu
by TAFSEER ALAM SIDDIQUI Bablu , Project Engineer , Mijjan International LLC

yes, there is a big diffrence in between brand mantra and tagline of brand 

LABIB KOOLI
by LABIB KOOLI , Director of the Sectoral Center for Training in Hotel Technologies at Southern Hammamet , Tunisian Vocational Training Agency (ATFP)

Ther's no sensible difference between brand mantra & tagline brand 

As brand essence is the “heart and soul” of the brand, its timeless quality, expressed as “adjective, adjective, noun.” Some people refer to the brand essence as the brand mantra, while for others, the brand’s mantra is synonymous with the brand’s tagline or slogan.

Here some examples 

Disney’s brand essence: Fun family entertainment

Nike’s brand essence: Authentic athletic performance

Starbuck’s brand essence: Rewarding everyday moments

These words are two sides of a coin when we talk about them but in practical they refers to different situations

Brand Mantra : The way we establish the brand in the market and keep it consistent in quality, service and satisfaction.

Tag Line : Its the short introduction of the product blended with emotional or professional attachment of the ultimate consumers.

Zeid Al-qaralleh
by Zeid Al-qaralleh , Asistant General Manager at White Cloud Contracting Company , الغيمة البيضاء

Is  a big  difference between brand mantra and tagline of brand ,  Each special features and conditions,

Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

 

A tagline is: short written statement that speaks to what you do and, ideally, why you do it. It should last a long time and works in conjunction with your name. It is read, not said.

 

Brand Mantra: is2-3 words that are used internally to guide decision-making.

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

Brand Mantra Conquers whereas Tag-line wins. 

Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

I agree with all answers given by colleagues.

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