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To come to the top all are equally important.
1. Product : Product should ensure quality and utility for value
2.Company: Only a well established company can utilize a sound infrastructure.
3.Brand: Only a brand equity registered in the mind of the customers' can place it on top.
4.The entrepreneur: His/her vision and mission all that matters.
A random selection may tempt me to choose: The product with quality and price advantage.
Solution: TQM
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