Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

Does the selling becomes difficult if the price for the product you sell is high?

user-image
Question added by padmakumar pathiyil , Marketing Consultant , Management Consultancy
Date Posted: 2014/10/21

If you have to sell a product with high price , marketing department must create a high value . The consumer should be conVinced that this expensive product is "worth buying" .  Its all about thé " perceived value" of thé product by thé consumer. Marketing should design a unique value proposition for that product . If not , a sales person can not convince thé consumer to pay high prices . The consumer always buys a "perception and a value" not a product . If thé advantage of thé product is being perceived and understood , thé consumers do not reject the product/ brand with high price . 

Yasir Rafique
by Yasir Rafique , Senior Career Counselor/ University Counselor , IB Excellence Academy, Lahore

no i don't think so. It all depends on the product you are selling.

For example, in case of Apple i phone market. U can see a gradual increase in prices of new i phone but people still purchasing that product

Nothing is impossible with good attitude and marketing skills

More Questions Like This

Do you need help in adding the right keywords to your CV? Let our CV writing experts help you.