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What are growth marketing strategies to be adopted by Market Leaders?

Marketing Mix Marketing Strategy Marketing Sales Management Business Development
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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/10/20
Upvote (3) Views (6) Followers (5) Answers (4) Report Question
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Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

- Diversification Strategy: It is when a company seeks to increase profitability through greater sales volume obtained by new products or new markets

- Horizontal Integration: occurs when a company is being taken over by, or merged with another company in the same industry and in the same stage of production.

- Vertical Integration: when companies are united by the same owner are integrated in the supply chain. Usually each member of the supply chain produces a different product or service and the products combine to satisfy a common need.

 

Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

I agree with answers given by Mr. Vinod Jetley  and Mr. Ibrahim Hussein Mayaleh.

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

MARKET LEADER STRATEGIES

 

 

1. Expand total market

 

2. Defend market share

 

3. Expand market share

 

Deleted user

Agreed to Mr. Jetley and Ibhrahim both

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