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A firm identifies the target market, needs and wants of customers through : ?

<p><strong>(a)Marketing research</strong></p> <p><strong> (b)Planning </strong></p> <p><strong>(c)Concepts</strong></p> <p><strong> (d)Segmentation.</strong></p>

Marketing Mix Marketing Strategy Marketing Sales Management Business Development
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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/10/19
Upvote (5) Views (15) Followers (12) Answers (11) Report Question
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Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

It is a.

Mukesh Varadhan
by Mukesh Varadhan , Administration Manager , M/s. Triton Health Care

Thro' Marketing Research. I would like to add that there is slight difference between market research and marketing research. Market research is only limited to specific market. Marketing research deals with wider prospect like scope & research new products, Distribution System, Product Development etc.,

Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Identification of needs and wants is done through 'Marketing Research' and after that on the basis of 'Segmentation', target market is identified. 

Shahan Khan
by Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)

By conducting a Research on the needs and wants of the targeted customers. 

Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

It is Market research

Bhojraj Dahal
by Bhojraj Dahal , Operation coordinator , L’Oréal

C. concepts  ( Marketing research concepts ) :D

Muhammad Masood
by Muhammad Masood , Regional Director Sales , TCS (Pvt) Ltd

a

Khaleel M A
by Khaleel M A , finance manager , Al Ahlia Heavy Vehicles Selling & Import Co.

C

Alex Al Yazouri
by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

(a)Marketing research

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