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Explain the major components of sales audit.

Marketing B2B Marketing Sales Management Sales Business Development
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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/10/07
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Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

Sales audit is actually evaluating the effectiveness of all sales processes. I am not talking about evaluating sales expenses against sales revenue (this is actually the financial audit).

Sales audit is a set of scans that can be implemented for this purpose:

- Organisational scan

- Personal Sales Scorecards

- Sales Management Scorecards

- Customer scan

- Sales Performance scan

 

Areas of Coverage of the Sales Audit:

1. People

2. Processes

3. Marketing

4. Measurements

5. Technology

6. Strategy

7. Culture

8. Sales Channels

9. Client Satisfaction

10. Compensation Plans

 

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

Sales Audit: Five Components Sales Audit: Five Components

 

Sales Audit: Five Components

 

 

1. Foundation & Vision

 

2. Steps of the Sale

 

3. Marketing

 

4. Talent management

 

5. Systems

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