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Creating Values and Adding Values both are challenging. At the time creating values one may think that it is the most challenging task........then you start enjoying the results and when it tends to a saturation level you start you may start adding values and you may find it a more tough task. just like you cannot fill your stomach with food more than the requirement.
Creating value is not the same as adding value. The bar has been raised significantly by empowered consumers who are looking for better, more, different, special and unique.
Adding Value- It involves taking something with a value and adding it on for the buyer.
Creating Value- It requires identifying what would be of value to an individual buyer and then finding or making a way for that unique value to be realized. Unlike added value, created value is original and unique to the one buyer it suits.
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