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Why it is necessary to be a good listener, if you are in sales / customer service department?

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Question added by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC
Date Posted: 2014/09/19
Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

When you listen you get an understanding of the customer's needs and then finding a solution. Great sales people always ask their clients why they want something done. In listening more than talking, you can better accommodate what they are looking for. Listen and understand your customers before proceeding to sell your product to them.

 

Haseeb Khalid
by Haseeb Khalid , Sales and Promotion Manager. , Medi Urge

The ability to listen is one of top quality of a CS or Sales manager or member. The most important thing in communication is hearing what other says. One of the most sincere forms of respect for any customer is actually listening to what he has to say.

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

Listening is the ability to accurately receive and interpret messages in the communication process. 

Listening is key to all effective communication, without the ability to listen effectively messages are easily misunderstood – communication breaks down and the sender of the message can easily become frustrated or irritated.

Listening is so important that many top employers provide listening skills training for their employees.  This is not surprising when you consider that good listening skills can lead to: better customer satisfaction, greater productivity with fewer mistakes, increased sharing of information that in turn can lead to more creative and innovative work.

padmakumar pathiyil
by padmakumar pathiyil , Marketing Consultant , Management Consultancy

In all the field It is always better to be a good listener and not only in sales and customer support department. I add listening with empathy is still better. The advantages of a good listener is that your chances of committing mistake is reduced. your chance to understand the  speaker increases. In sales and in customer service, it allows you to uncover the client's/customer's need so that you can easily close the sale by supporting with your product benefit that satisfy the need.

Khatim Abbas Seed
by Khatim Abbas Seed , BUSINESS CONSULTANT , Google

If you are in Sales or Customer Service, it is imperative that you're a good listener (if phone-based or face-to-face) or a comprehending reader of written correspondence (if mainly e-mail-based, social media-based or live-chat based).

 

Both, good listening and good reading of what the customer has to say, facilitate necessary understanding of the following:

 

  1. The customer needs, profile, preferred tone-of-voice, purchase ability, lead qualification (sales)
  2. The customer problems, complaints, complexity-level, reservations, service-needs, preferred communication, degree of urgency, influence etc. (customer service)

 

Without understanding the above, you won't perform your duties accordingly as a Sales or Customer Service professional. To understand the above, you must be a good listener and/or a good reader (I would also add: a good responder).

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

It is always better to have our sales need based from the customer, to know the customer, we must listen first and hear them to identify their exact requirement and serve them. This alway help improve customer satisfaction and the customer service department is really meant for that.

A forced sale will always create problems and head aches which will lead to loss of reputation to the business.

zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

agreed with all.....

Haytham ELJanoudi
by Haytham ELJanoudi , Adminstration officer-Assets Management , Ti Tree Lodge PTY

If you a sales Rep. Or working in customer service face- to-face or over the phone ,most customers are having different inquiries and questions in general,that's why you should be a good listener as well they would expect from you as a sales rep. to find them a solution for their needs . Remember this formula Sales=Need+Budget By meaning what do you need? & what you are going to pay?.

Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

Because you need to know your customer well. You need to understand his needs, desires, problems and constraints before you can sell him a product or handle his service request.

After all, a good sales or customer service employee should be a problem solver before being a seller.

ASHID BILAL MALIK RASHID BILAL MALIK
by ASHID BILAL MALIK RASHID BILAL MALIK , FIELD MANAGER , AMARANT Pharmaceutical (pvt) Ltd. Karachi Pakistan

yes it is very important part of a sles person job because a good listner is a good sale man, because when ever you listen completly your customer you must be able to create your customer need and if you create a customer need you must sold your product.

effie gay Intia
by effie gay Intia , ADMINISTRATION , ARMADA SHIPPING LLC

we have know that listening is different than just hearing what the customer said or telling you either it is by phone or physically present, listening to them will let you know what there need, why they need and how they need... listening to them will give the awareness how to satisfied them as your customer.

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