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Question comprehensive, it seems (rubber) because it is likely more than one answer.
A writer builds his online reputation by being knowledgeable in his deliverance of the article, blogs or column he is writing. He must know what's the common trend that tickles the interest of the common people to get as much readers as he can thus giving him the chance to be known. Likewise, writing to different kinds of social network.
1. I write quality content.
2. My topics are something my readers can relate to. Meaning, the topics are relevant.
3. I conduct research to support my story or article.
4. I update my content from time to time.
Let me share with you a sample article I recently wrote. It's about the Uses of Senile Coconut Trees. I wrote this not only because I like the topic, but because I received some inquiries about it.
There are certain determinates to build up your reputation. Write on topics that are in vogue, know your audiences and write in their frame of reference. That will earn you wide readership and add to your reputaion as a writer.
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