Explain Marketing's role in strategic planning and how marketing works with its partners to create and deliver customer value?

as we know Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy, so from what i mention we can see that Marketing is one of the keys that can direct the company to achieve its goals and objectives through its functions like which kind of product will enter a specific market, which segment will target, and which pricing , promotion and distribution strategy will we go for, all these questions Marketing is responsible for the right answers, Marketing is the way to communicate and deliver the win - win situation to the customer and also the stake holders.

and According to to the customer value, Marketing is the first responsible for the customer value as the Marketing listen to the Market and stake holders through external research (like Marketing research ) and internal research  through its partners like customer services, sales, Accounting & finance and sales with cooperation with R&D , and go back with decisions towards the stakeholders including the customers. 

Marketing plays a key role in strategic planning by identifying and analyzing customer needs and preferences, as well as identifying and assessing market opportunities. The marketing team is responsible for developing a deep understanding of the target market, including demographics, psychographics, and buying behavior, which can inform the development of effective marketing strategies and tactics.

In order to create and deliver customer value, the marketing team works closely with its partners, such as product development, sales, and customer service. The marketing team helps in identifying the customer needs, preferences and behaviours, and work with product development team to develop products and services that meet these needs. The marketing team also works with the sales team to develop effective sales strategies and pricing to reach the target market and create customer value. In addition, the marketing team partners with customer service teams to ensure that customers have a positive experience with the company and their needs are met.

Marketing also helps in creating a brand image and awareness of the company and its products and services. By creating effective marketing campaigns, the marketing team helps to build brand recognition and loyalty, which can lead to repeat customers and positive word-of-mouth recommendations.

In summary, marketing plays a critical role in strategic planning by identifying and understanding customer needs and preferences, and working with other teams to create and deliver customer value. Marketing teams are responsible for identifying new market opportunities and creating effective marketing strategies, and working closely with other teams to ensure that all of the company's efforts are aligned with the needs and wants of the target market.