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Ans - Business to business marketing is the marketing of products and services of one company to another company. After purchasing these products, that company may turn around and sell them.
In simple, the marketing between two businesses, How its different from B2C,
High sophistication of product.Highly controlled decision makingUsually involve high stakes with almost one time investmentBases on mutual trustLong term relationsHigh post purchase involvement from both partiesLess chances of shifting to other similar products, means consumer loyalty is epicNot ony product but there you market your services as well with equal weightage
B2B marketing is marketing of products to businesses or alternative organizations to be used in production of goods, for use in general business operations for example office supplies, or for resale to alternative consumers, including a wholesaler selling to a retailer.
Business-to-business marketing or B2B marketing, as it is commonly known, involves the sale of one company’s product or service to another company.
B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential.
The B2B market is the largest of all the markets, and exceeds the consumer market in monetary value.
Simply we can think about channel distribution network, but not between manufacturers and distributors, but on manufacutrer to companies and companies to distributors.
