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A business model is like a CV. Without it, where do you organize your goals, experienced workers, sectors required to execute the job, create a concrete concept that your business will execute or find "the voice" of your business? The model is the plan. With a model, you can apply changes and alterations as well as execute steps and create contacts interested in similar goals of development.
How can you interest an investor without a model? How do you attract a company to interview you without a CV? It's a proposal, an eleborate proposal.
Definetly it is the essence of the business as it is evolved by considering all the factors, techiniques of implementation, forseability and offcourse the viability.
A business model helps the organisation to answer very important questions that is required for survival without which the organisation will essentially end up in failure. It answers the following and hence the backbone.
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