What is personal selling?

Personal selling is the utilization of inter-personal & communication skills of salesmen for promoting products or services of a company, usually in a personal face-to-face setting, door-to-door, demonstrations or through phone or written personal correspondence.

As opposed to advertising, personal selling targets individual prospects and is as such more expensive, unless the cost of it is justified by a high-value, high sales ROI sold product or service.  

Simply : where businesses use people as sales force to sell the product after face- to face with the customer;  in which the sellers promote the product through their attitude, appearance and specialist product knowledge i.e. Car counters.............etc

It's how you demonstrate your selling skills that's shown in your selling level

Personal selling is another promotional method where a sales person utilizes his.her own techniques and skills in building relationships with another to obtain business transactions.

Good Day!!!

Personal selling is a method of sales promotion in which a salesperson uses his selling skills, communication skills & interpersonal skills to convince his/her prospect about a product or a service and to bring him/her to a purchase decision.

face to face or direct sales

Thanks to colleagues on their answers

Personal selling is categorised as a promotional method in which a salesperson builds relationships with a customer that results in both parties obtaining value.

Personal selling is face to face selling in which a product or service seller tries to persuade a prospect / buyer to make purchase.

Well explained by the experts.

Personal selling allows small businesses to offer precise products and services to their customers. It is most effective for promoting complex items that require close communication with customers. For example, a manufacturer of factory equipment might use a personal-selling strategy, tasking its sales team with contacting potential buyers, offering them information about the product line, supplying continuing assistance during the life of the product, and eventually encouraging existing customers to upgrade to new models.

Personal selling is a sales method where a human sales person uses his skills and experience to build a personal relationship with  someone else with the aim to exchange value. Usually it is product/service in exchange of money, but that is not always the case.