What is concept of Red Oceans ?

In a Red Oceanmarket, everyone is just talking a different version of the sames thing to the same group of people VS a Blue Oceanwhere you guide new people over to your primary program.

1. Compete in the existing market space

2. Beat the competition

3. Exploit existing demand

4. Create value-cost trade-off

5. In areas in which you are better, choose to differentiate yourself from your competitors

6. In areas in which you compete, differentiate by low cost

It is a business strategy where you exploit the existing demand. This is opposed to blue ocean strategy where you create new demand.

Good Day!!!

Red Ocean is a type of strategy and is opposite to the blue ocean strategy.

In Red ocean strategy, the companies tries to out-perform their competitors to grab the greater share of the existing market wth a very high growth rate.