What is "interactive marketing" and what is its relation to "customer relations"?

Interactive Marketing The creative use of the Internet as a channel of communication, used to carry out specific marketing objectives of companies and brands, carried out subject to applicable laws, leading to the greatest return on investment of persons and entities investing available funds in the activities of Internet marketing.

Interactive marketing is thebest media to better customer relations.

Let me give my own example. When I am looking for a job I expect the emails sent to me by the job websites alsohave the email address where I can interact with them.

I would not like a do not reply email sent to me because I am unable to interact with them. If I send a mail to a no reply address I would get a demon mailer and would go for another job site that is more customer friendly.

Also I would prefer a job webside that is interactive , ie it has options  to create alerts about my job preferences , so that when the jobs appear on the site an alert email goes to my address.

Hence when the marketing media is interactive it leads to better customer retention which is the main aim of customer relations.

Hi,

Interactive marketing is what every business are looking to prevail in current trends. Interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us.

Internet Marketers use interactive marketing methods to get better results and this works better than the old- good methodology. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing.

Interactive measurements commonly include in online marketing are:

• Unique Visitors
• Page Views
• Click Thru Rate
• Unique Clicks States / Countries of Visitors
• Day/Week Traffic
• Search Engine Keywords
• Time Spent (on site)
• Interaction Rate
• Email Response Rates

Interactive marketing works well with BRAND COMMUNICATION - Interactive functions offer consumers new ways to spend time with a brand. They no longer need to go stores to see the products and to talk with sales people. Over the Internet, consumers can access a vast amount of product information, view images and test different product variations, as well as interact with other brand users.

Interactivity is likely to positively moderate the effects of brand communication on CONSUMER LOYALTY by increasing the number of brand contacts and time spent with the brand. Similarly, interactivity can enhance customers service perceptions and bring more value because customers have better tools and options to control, get help in problematic solutions, and to modify their service profiles.

RELATIONSHIP BETWEEN INTERACTIVE MARKETING AND CUSTOMER RELATIONS

 INTERACTIVE MARKETING =>>  BRAND COMMUNICATION =>> CUSTOMER INVOLVEMENT =>> CUSTOMER LOYALTY

Interactive mareketing is all about the perception of customer and his direct involvemnt in product or service development . Interactive marketing gives free hand to customer to talk about his perception experiences.  Its is two-end  conversation process that allows customer to decide what he desires.

Interactive marketing boast up the customer relationships face to face drive.

Good Day!!!

Interactive marketing is to retain and improve customer base via offering easy solutions to customers needs and expectations from a brand or a business.