What's your one simple tip to get sales and marketing aligned?

Define and model the translation! Marketing by nature is broad communication out to the masses, and sales is targeted communication to each customer. Marketing is general, sales is specific. 

Let your Sales & Marketing strategy be the result of meticulous & thorough market research. Continue to know your customers' needs & (changing) behaviour before, during & after the purchase.

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the sales representive should help with putting the marketing plan for example the will attend the brain storming and give some ideas about the customers need. in this way the two dep.'s team will work as one and get the best markeitng plan which will give the best help for the sales team.

FOCUS ON THE OBJECTIVES GOR EACH DEPARTMENT.

Explain the target of them to meet the co. policy