What are the real challenges you ll face when going to compete in international market?

Cultural differences is one of the biggest challenges, Local competitors, Facing some legal problems like authorizatins, political problems. 

Developing trust is the first step to bee followed in International Marketing. Regular interactions and attention to minute details will certainly be appreciated by customers and pave way for trust development.

Behavior understanding is key. When in your country you can find diferent customer behavior inside the same population imagine it in a diferent cultural environment how diferent these customer can be acting and what are their concerns and needs.

Most powerful forces are transforming markets and dramatically changing ways of doing business. Increased movement of people, goods and organizations across borders have resulted in the emergence of global market segments and the growth of globally integrated markets. Advances in communications and information systems technology have shrunk distances, linking markets through flows of information, images and ideas across markets. These trends facilitate the management of operations on a global scale and accelerate the need to deal effectively with global competition. As a result, firms need to adapt and rethink strategies to respond to these globalizing forces, charting direction for future growth, realigning operations in the light of emerging market and competitor dynamics

Define your sustainable competitive advantage to maintain competitive profitability or exceed it.