For an organisation dealing with complacency demands higher priority than dealing with competition?

Complacency creeps into every organisation in some way or the other form like feeling of comfort and safe mode of working among the people when they seem to be growing. Ultimately it leads to detoriorating impact on bottom line. Your own organisation structure will consume vital resources. One of the best example in recent past is Brand KODAK. Just follow the rule of Ants - Ants don't seem to believe in the concept of enough.