List the first 3 brands that come to your mind in the following categories: 1. Soft Drinks 2. Mobile Phones 3. Shampoo

Pepsi/ Coca Cola/ Seven Up

Head and Shoulders/ Pantene/ Dove

Samsung/ Iphone/ Sony

1. Soft Drinks:Coke, Mirinda, Mountain Dew
2. Mobile phones: Samsung, Blackberry, Iphone
3. Shampoo: Sunsilk, Dove, Fructis

1. Soft Drinks - Coca Cola

2. Mobile Phones - Apple

3. Shampoo - Aussie

1. Soft Drinks - Coca Cola

2. Shampoo - Dove

3. Mobile Phone - Samsung

Yes market with every new launch is going up and down and then it stablize with best product and brand which people use and like . But every new launch makes some waves in market for sure if its advertised well, or if its marketed well to targeted audience.

Pepsi, Samsung, Head & Shoulders

Pepsi

IPhone

Dove

Coke

Apple

H&S

Quality : Makes & hold position.

Bad Service : Responsible for  loose market hold.

1. Soft Drinks         : Coca Cola, Pepsi

2. Mobile Phones    : Apple, Samsung, Nokia

3. Shampoo            : Dove(Unilever), Garnier(L'Oréal), Pantene(P&G)

About the second part of the question, should I go brand specific or should I normalize the answer ?

I'd say that brand position are dependent on :

Visibility

Quality

Serivce

Loyalty

Features / Advantages / Technology

Quality

Reach

1. Coke. Pepsi, Sprite2. Nokia, Samsung, I Phone3. Sunsilk, Pantene, Head & Shoulders

pepsi, head & shoulder, nokia