ابدأ بالتواصل مع الأشخاص وتبادل معارفك المهنية

أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.

متابعة

What does the term viral marketing mean, in relation to social media marketing? Is it a high ROI strategy for growing client bases?

user-image
تم إضافة السؤال من قبل Khatim Abbas Seed , BUSINESS CONSULTANT , Google
تاريخ النشر: 2014/03/05
Hany Sewilam Abdel Hamid
من قبل Hany Sewilam Abdel Hamid , Director of Sales and Marketing , Creative Sense

Dear Khatim,

 

Viral Marketing Definition

 

Marketing phenomenon that facilitates and encourages people to pass along a marketing message.

 

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly.

 

If the pass-along numbers get too low, the overall growth quickly fizzles.At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one.

 

However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.

 

Synonyms: word-of-mouth marketing

 

Regards,

 

Hany Sewilam AbdelHamid

Head of Business Development

Entrepreneurship Coach & Consultant             

 

- http://www.sewilam.com

- facebook.com /Orkanza

- twitter.com /HanySewilam

المزيد من الأسئلة المماثلة

هل تحتاج لمساعدة في كتابة سيرة ذاتية تحتوي على الكلمات الدلالية التي يبحث عنها أصحاب العمل؟