What are the steps involved in strategic marketing process?

1. Determination of Organizational Objective

 

2. Assessing Organizational Resources

 

3. Evaluating Risks and Opportunities

 

4. Marketing Strategy

 

5. Implementing and Monitoring Marketing Plans

 

1.       Understand customers

2.       Analyze market

3.       Analyze competition

4.       Research distribution

5.       Define marketing mix

6.       Financial analysis

7.       Review

 

Planning 

Implementation 

Control 

Analysis 

Planning 

Implementation

1. Determination of Organizational Objective

 

2. Assessing Organizational Resources

 

3. Evaluating Risks and Opportunities

1- Planning 

2- Implemntation 

3 - Evaluation and control 

 

Basically, where are you, where you want to be and how do you get there. Of course you don't operate in vacuum so you have to take environment (market, competition, industry trends) into consideration. But when you bare it to the bone, that's all there is to it.